Hi.
Welcome to my website. I have a passion for documenting
beautiful things and
beautiful people!
Welcome to my website. I have a passion for documenting
beautiful things and
beautiful people!
My name is Gabrielle Elise McGarry and I am a Content Creator based in DFW. I graduated from the University of North Texas fall 2017 with a bachelor's degree in Advertising from the nationally acclaimed Mayborn School of Journalism. Following graduation, I worked as a Production Assistant for the largest, non-bank mortgage company in the nation, Mr. Cooper. I am currently based in Uptown, Dallas, Texas. Through my role as Production Assistant, I learned that my strongest assets are in content creation. My career goals include finding a position where I can curate original and exciting content. I love creating and I hope to continue to do this for the rest of my life.
As a Digital Media Specialist, I am responsible for creating and managing digital-related projects for my clients Maven Skincare, My Fabulous Faces and Bohemian Cowgirl. I maintain web-related media and update existing resources as needed, as well as create video and photo content for social media outlets such as Instagram and Facebook.
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As a Production Assistant, I am in charge of curating internal content for over 7,000 employees as well as external content for our 3 million customers. I act as Camera Operator, First Assistant Camera, Motion Graphic Editor and Post-Production Editor. My editing responsibilities include: color correction, audio mixing, motion graphics and non-linear editing. Through this position, I use tools like Lightroom and Photoshop for editing corporate headshots, as well as Premiere and After Effects when working on post-production. As the largest, non-banking mortgage company, Mr. Cooper has allowed me to work with influencers like TED Talk presenters, Orly Waba and Kate Canales. Through this position I have learned valuable knowledge on audio and lighting adjustments, as well as how to work on strict deadlines.
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I found my confidence in embracing my personal style and I want to encourage others to do the same. I have been twiddling with the idea of starting a fashion blog for over two years, but have been passionate about embracing individuality since I was a teenager attempting to find where I, myself, "fit in." Everyday Runway is an Instagram fashion "blog" where I photograph, video and interview those around me who have embraced their own style, whether that be grunge, preppy, hippie or high fashion. Through this page, I am able to showcase my skills as a photographer, producer, director, camera operator, storyteller and editor. Despite having a demanding, corporate position, I find time to focus on this project because I am passionate about spreading its message. I post daily and book models every week, so I am used to keeping up with a very busy schedule. This position allows me to perfect my skills using the Adobe Creative Cloud where I am proficient in Photoshop, Lightroom, Premiere Pro and After Effects. It is important to me that I pursue this personal project because it not only includes what I am passionate about, but it also provides a platform to showcase individual and real women who can inspire others.
SWOOP is a student-managed marketing and advertising agency made up of roughy 15 students from the University of North Texas. As the video producer and social media manager, I was in charge of producing content for companies and clients like Vikki Hitzges, Peggy Pepper and Kessler Shave. I was head producer for an interview video with keynote and inspirational speaker, Vikki Hitzges, as well as editor for shorter videos which were produced for social media channels like YouTube. As social media manager for Kessler Shave, I was tasked with creating graphics to post on their Instagram. Through this internship experience, I learned how to work with big name clients as well as start-up companies who need help with branding.
As the social media manager for D.E.N. Cosmetics, I was tasked with creating content to post on sites like Instagram. I did product photography as well as short behind the scenes videos. This was my first position in the creative field and through it I learned my way around my Canon 80D, how to be creative when thinking of products, how to do basic color correction through Photoshop and Lightroom, as well as video fundamentals in Adobe Premiere.
In college I joined the sorority Chi Omega and was chosen as the Marketing Director two semesters prior to graduating. This position is the first position that sparked my interest in production and post-production work. Through my year as Marketing Director for a chapter of over 100 girls, I learned the importance of scheduling and working with many different personalities. Taking others' ideas into consideration was my hardest lesson when working on filming short films as well as the dreaded recruitment video. In sorority world, your sorority's recruitment video is everything. For all videos, I acted as Head Producer, Camera Operator and the editor in post-production. This position taught me many valuable lessons, but, above all else, taught me the importance of planning.
Competitive Equestrian since 2003
NCL Magnolias Member 2007-2014
UNT Honors College Member since 2014
Chi Omega Alpha Alpha Alumna
Studied Archeology in Sardegna and Rome, Italy in June 2016
Studied Advertising in New York City in May 2017
Camera Operation
Video Production
Creative Direction
Content Creation
Color Correction
Motion-Graphics
Photography
Premiere Pro
After Effects
Photoshop
Lightroom