Hi.
Welcome to my website. I have a passion for documenting
beautiful things and
beautiful people!
Welcome to my website. I have a passion for documenting
beautiful things and
beautiful people!
While studying at UNT, I was able to take a broadcasting course where I focused on how to create advertising campaigns. In the beginning of the course, I was given the product, "Nutella & GO!" The assignments included creating two radio ads, a mock TV commercial and a streaming ad. This was my first attempt working on radio ads as well as TV ads. Some things I learned were:
1. No one likes hearing their own voice in a recording.
2. It takes many more shots to film than you'd think.
3. Your shot sheet, script and storyboard are VITAL if you want to stay on track and within the time brackets.
As an advertising student of UNT, a required course is Campaigns. In this class, I was put in a group with seven other students to create a campaign for the assigned product, Tai Pei. Tai Pei is an Asian, frozen food dinner option. As a creative member of team Type A, I was in charge of stylizing the plansbook, all aspects of social media, ambient advertising and all promotional elements of our campaign, "No time? No problem." Of the five teams in the class, we were ranked #1 and received the highest grade.
Pillsbury partnered with Girl Scouts to turn Girl Scout cookie flavors into cupcakes and brownies. The client, Thin Mints Cupcake Mix is looking to launch a campaign including social media and outdoor advertising. The target market, "Motivated Moms," is married mothers aged 40-49 who have no college education and make between $70,000 to $79,999 annually. The strategy statement, "More to love," targets these women by targeting their want to spend more quality time with their family. The campaign is three billboards and one social media execution.
As a sophomore in college, I received the Aurora AS890C paper shredder as a product to produce a campaign for. The target market, "Naive Knuckleheads," is college educated men aged 25-35 who make $30,000 to $39,999 annually. These men are unaware of the importance of shredding documents for personal safety reasons. Our strategy statement, "Celebrate with confidential confetti," pulls in this market by imploring on the importance of keeping your information confidential without it being too serious. For this campaign, I produced three magazine print ads and one ambient marketing example.
